TECH SUPPLIER Aug 2019 - IDC Survey - Doc # US45420119

Programs and Services Beyond the Fitness Tracker, 2018

By: Ramon T. LlamasResearch Director, Mobile Devices and AR/VR

On-line Presentation


This IDC Survey looks at programs and services intended to augment the fitness tracker experience within the enterprise. We polled 369 IT buyers in the United States in April of 2019 to ask them which programs they believed their employees would be interested in, in addition to wearing a fitness tracker. Further, of those survey participants who selected one-on-one coaching as one of their top-ranked programs, we asked which coaches they would want for their employees.

"Fitness tracker distribution is the start of a successful program, but these should be augmented with other services and experiences to keep employees engaged," says Ramon T. Llamas, research director, IDC's Wearables program. "Monthly fitness events and challenges are common but did not rank as the highest program on our list. Instead, in-office or on-premise exercise sessions received the most attention, and for good reason, it keeps employees active and offers them immediate resources (i.e., place and time) to do it. Companies would do well to offer varied programs to appeal to the multiple needs of their fitness tracker–wearing audience.

"When it came to one-on-one coaching, most survey respondents didn't select a health-related coach as their leading choice," adds Llamas. "Instead, they indicated a stronger preference for spiritual coaches. Still, our survey indicated a preference for other coaches as well, and companies could consider a multicoach approach to meet demands of its employees."


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