TECH SUPPLIER Aug 2019 - IDC Survey - Doc # US45422419
ConsumerScape 360, 2019: Key Factors Driving Smartphone Brand Loyalty
This IDC Survey highlights the results of ConsumerScape 360 Survey. IDC's global ConsumerScape 360 Survey provides smartphone brand loyalty profiles and insights by comparing likelihood to purchase responses with key feature and functional attributes that influence purchase decisions for smartphones — in this case, we're looking at the top 3 smartphone brands by market as reflected by our survey respondents. This lets us peer into subtle but instructive differences in each market that influence consumer buying behavior. Markets covered in this document are the United States, the United Kingdom, France, Germany, China, India, Russia, South Korea, and Brazil (data for other regions are available upon request).