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TECH SUPPLIER Aug 2019 - IDC Survey Spotlight - Doc # US45426319

What Is the Average Cost of a Tech Marketer?

By: Warren LaneResearch Analyst, Kathleen SchaubProgram Vice President, CMO Advisory & Customer Experience

Abstract

This IDC Survey Spotlight provides insight into the average cost of tech marketer over a period of four years. Respondents to IDC's Tech Marketing Benchmark Survey showed that within the average tech company, the cost of marketer increased 9% from 2015 to 2018. This Survey Spotlight reflects on factors influencing this trend and implications for key performance indicators such as the marketing programs-to-people investment ratio.


Coverage

Subscriptions Covered

CMO Advisory Service


Regions Covered

Worldwide


Topics Covered

Marketing operations


Content
  • 2 slides


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