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TECH SUPPLIER Aug 2019 - Market Perspective - Doc # US45426519

Smart Assistants in Automotive: Five Considerations to Spur Growth and Adoption

By: Matt ArcaroResearch Manager, Next Generation Automotive, Adam WrightSenior Research Analyst, Internet of Things: Consumer

Abstract

This IDC Market Perspective examines five key considerations to help accelerate the adoption and use smart assistants within automotive. In particular, this document examines channels for smart assistant deployment and development, consumer's demand for smart assistant choice, buy versus build considerations for manufacturers and suppliers, the importance of offline use case support, and the impact on vehicle data monetization opportunities.

"The scope and influence of smart assistants has quickly expanded beyond the home into automotive," says Matt Arcaro, research manager, Next-Generation Automotive Research at IDC. "And as consumers become increasingly aware of these capabilities, automotive ecosystem participants are targeting additional revenue opportunities and customer engagement."


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