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This IDC Market Note highlights the technology evolution of the fan experience leveraging data, edge, IoT, cloud, and other digital technologies managed by NTT Ltd. IDC had the pleasure of joining NTT (formerly Dimension Data) at the 2019 Tour de France and being part of the tech team "Peloton" along some of the key stages of the famous sporting event.

"Beyond the impressive hectic machine and the never-sleeping world behind such a sporting event, what impressed the most has been the NTT and ASO visionary capacity to translate a very simple data point (speed) into a fascinating and engaging story and experience," said Andrea Siviero, research manager, IDC European Customer Insights and Analysis team.



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