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TECH SUPPLIER Aug 2019 - Market Presentation - Doc # US45443219

IDC Service Provider Pulse: 4Q18 Quarterly Summary

By: Rory DuncanResearch Vice President , Cloud Service Providers, Michelle BaileyGVP/GM and Research Fellow Datacenter and Cloud, Sean RileyResearch Director, Cloud Panel Management

On-line Presentation

Abstract

The IDC Service Provider Pulse delivers quarterly insights into the requirements of cloud service providers — focusing on evolving business models, emerging product and service offerings, and providers' own investments in technology. The insights generated help technology vendors target their markets more effectively (sell to/sell with/sell through), provide guidance for developing new solutions based on ongoing intelligence (investments, behaviors), and improve their sales strategies and messaging as business and product trends evolve.

The quarterly summary provides an executive summary and overview of the fourth of four surveys conducted during 2018. Exploring the topic of sales and marketing, 500 IT leaders and line-of-business executives at tier 2 and tier 3 cloud service providers across North America, EMEA, and APAC detail their business strategies, market positioning, and sales focus for 2020 and beyond.


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