TECH SUPPLIER Sep 2019 - Pivot Table - Doc # US45482019

ConsumerScape 360, 2019: Net Promoter Score Pivot Table

By: Tom MainelliGroup Vice President, Device & Consumer Research, Archana RamachandraResearch Manager, ConsumerScape 360° and Consumer Primary Research


This IDC Pivot Table is a unique deliverable for ConsumerScape 360° presenting results in a user-friendly pivot table. Net Promoter Score is a widely used metric by thousands of brands and companies to measure the willingness of customers to recommend a specific brand. It provides a good indication of growth potential and customer brand loyalty. In this Pivot Table, we've created a user-friendly dashboard where you can compare Net Promoter Score across several device brands. In addition, you can filter the results by the following:

  • Device type: Desktop tower PC, all-in-one PC, portable PC, slate tablet, detachable tablet, and smartphone
  • Region: North America, LATAM, Western Europe, CEMA, and APAC
  • Country: United States, Canada, Brazil, Mexico, United Kingdom, France, Germany, Sweden, Australia, New Zealand, India, China, South Korea, Japan, Vietnam, Poland, Turkey, South Africa, and Russia
  • Demographics: Age, gender, income, HHs with kids, and so forth



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