TECH BUYER Oct 2019 - Tech Buyer Presentation - Doc # US45555619

Effective Communication Strategies for Transformation — Future Enterprise Planning Guide

By: Meredith WhalenChief Research Officer

On-line Presentation

Abstract

This IDC planning guide will help digital leaders learn the best ways to create and manage a communications strategy that draws stakeholder support, empowers IT staff, and messages goals and KPIs to the widest audience.

The Transformation Leader should serve as a "communication hub" that connects the various digital transformation initiatives around the business, rationalizes and integrates the initiatives, and helps ensure they collectively move the digital business strategy forward. Tailoring your message to your audience, communicating key business outcomes, ensuring your team is all pulling in the same direction, and empowering them to speak are vital to effective communication.

This presentation is part of IDC's Future Enterprise Planning Guide series. Each module delivers key overviews, targeted advice, and peer insights to guide users through key parts of the digital transformation process.


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