This IDC Survey reviews data collected in late 2018 in which we polled potential smartwatch owners on what motivates them to own a smartwatch, what features and functionalities they are looking for, and what accessories they are interested in.
"As much as smartwatch ownership has steadily increased, there remains a significant number of nonsmartwatch owners out there," says Ramon T. Llamas, research director with IDC's Wearables program. "Although many potential smartwatch owners are fans of technology, they also prefer that their watches look and feel like watches but function similarly to their smartphones. And surprisingly, they also show an interest in owning smartwatches with cellular connectivity, even as cellular connectivity on smartwatches is still in its early stages. For smartwatch OEMs, this document presents information on who their future customers are and what they want."