TECH SUPPLIER Dec 2019 - Market Forecast - Doc # US45637219

Worldwide Mobile In-Game Advertising Forecast, 2019–2023

By: Lewis WardResearch Director, Gaming and VR/AR, Karsten WeideProgram Vice President, Media & Entertainment


This IDC study sizes and forecasts mobile in-game advertising and developers' share of that spending, broken down by region and by ad format.

"Mobile in-game advertising has proven to be a business model for game developers that is not only reliable but also lucrative," said Karsten Weide, IDC's Program VP for Media & Entertainment.



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