This IDC Market Perspective details clear signals of the disruptive impact Chromebooks will have on the endpoint security market. Choice in personal computing devices is expanding in parallel with the cloud era. With more compute and storage hosted in cloud environments than on user devices, a growing number of organizations are realizing the benefits of rewriting their end-user device and security strategies from a cloud-centric perspective. Google is on the forefront in delivering built-secure end-user devices with a complementary secure browser for cloud-centric organizations. IDC further contends that Google's holistic security approach spanning Chrome OS and Chrome browser will accelerate organizations' transformation to cloud centricity.
"For traditional overlay endpoint security vendors, their market potential is at risk unless they evolve," states Michael Suby, research VP, Security and Trust. Suby cautions, "Endpoint security vendors that fail to recalibrate their product strategies for this cloud-centric dynamic face a less certain future."