TECH BUYER Dec 2019 - IDC Perspective - Doc # US45667219

Agile Software Licensing Strategies for Changing Market Dynamics

By: Aaron PolikaitisVice President of Research, Vendor Sourcing and Management


This IDC Perspective presents agile software licensing strategies for changing market dynamics. The cloud has not only changed the way software applications are delivered, it is also changing how they are sourced and procured. Cloud-based marketplaces provide frictionless pathways to source and license software applications. As a result, in many enterprises, the total spend for applications delivered via public cloud services has become a guessing game.

"Cloud-based marketplaces provide quick and efficient pathways for licensing innovative, new and emerging transformational technologies. Nevertheless, without applying the appropriate level of governance, enterprises will face unquantified financial, contractual, and security concerns," says Aaron Polikaitis, vice president of research, IDC's IT Executive Programs.



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