This IDC Perspective provides an analysis of the cloud marketplace as a digital procurement enablement platform and explores the AWS Marketplace, one of the most feature-rich and progressive cloud marketplaces in the industry.
"A confluence of factors including digital transformation, the unbundling of monolithic SaaS applications, generational changes in buying behavior, and AI-enabled automation will elevate the role of cloud marketplaces. Much in the same way that Amazon transformed the buying experience for consumers, the evolution of the AWS Marketplace reflects the company's obsession with delivering an exceptional customer experience." — Frank Della Rosa, research director, SaaS and Cloud Software
Because of these advantages, the concept of a marketplace has evolved beyond a basic transactional model to a much broader and more sophisticated platform, more appropriately classified as a digital exchange, where complex relationships are supported to enable long-term partnerships. Amazon Web Services (AWS) has become a leader in this sector, changing the paradigm of what a marketplace represents by embracing the collaborative potential.
Like Amazon's impact on retail, AWS is transforming the digital procurement enablement platform for the B2B technology supply chain with its leadership, vision, and functionality. The company's approach goes far beyond the traditional transaction hub by building the foundation for a new approach to procurement that can transform the function and engage buyers and sellers in innovative ways.