This IDC Perspective lays out IDC's vision of the future of commerce, including an era of "autonomous commerce," which will coincide with the autonomy stage of the 3rd Platform. The document also lays out use cases for autonomous commerce and how B2C and B2B sellers can prepare their businesses for this revolution in how products and services are sold.
"Commerce is changing quickly, with a larger portion of both B2C and B2B sales occurring over digital channels. At IDC, we are seeing the stage being set for this trend to continue, with rapid changes to come from technologies like artificial intelligence and the Internet of Things. The next era of commerce, which IDC calls autonomous commerce, will be born out of the desire to simplify the customer journey and make every merchant decision backed by AI," says Jordan Jewell, research manager, Digital Commerce and Enterprise Applications at IDC.