This IDC PlanScape outlines a framework for retail leaders to better understand and communicate the need for investing in AI solutions in the near term, rather than dismissing AI as something that can wait until the future.
"The scale, speed, complexity, and consumer orientation of modern experiential retail create conditions ripe for artificial intelligence (AI) solutions," states Jon Duke, vice president of research for IDC Retail Insights. "When those conditions are combined with rapidly shifting consumer preferences in a competitive market filled with new digital-native entrants, it creates the opportunity for forward-thinking retailers to strategically deploy AI solutions to drive unique competitive advantage."
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