TECH BUYER Dec 2019 - IDC Perspective - Doc # US45712819

Optimizing Paid Subscription OTT Video Services: Leveraging AI and Analytics

By: Greg IrelandResearch Director, Consumer Digital Transformation and Multiscreen Video

Abstract

This IDC Perspective highlights technology investment priorities that can help providers of paid subscription over-the-top (OTT) video services optimize subscriber customer experiences through the application of AI and analytics. We believe that key facets of OTT services that can benefit from AI and analytics include content discovery, promotions, and library development. Each of these AI and analytics solutions can help service providers and subscribers extract more value out of large and expensive content libraries.

"AI- and analytics-powered solutions can help providers of subscription OTT video services optimize both customer experiences and content investments," says Greg Ireland, research director, Multiscreen Video.


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