TECH BUYER Dec 2019 - IDC Perspective - Doc # US45719719

Retail Trends That Squeeze Merchandising

By: Jon DukeResearch Vice President, Retail Insights


This IDC Perspective highlights three converging trends in retail that challenge macrolevel space planning in merchandising. The document outlines the collective constraints on space posed by small-format stores, in-store services, and omni-channel experiences and discusses what they mean for retailer merchandising as these initiatives scale.

"Small- and alternative-format stores, the growing ubiquity of in-store services, and the scaling of omni-channel experiences are three critical trends that underpin retail today," states Jon Duke, vice president of research, IDC Retail Insights. "When these three factors interact, available space on the store floor shrinks dramatically and retailers face a fundamental strategic decision that can significantly impact both the customer experience and the profitability of the store."



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