TECH BUYER Dec 2019 - IDC Perspective - Doc # US45721119
Dreamforce 2019: Salesforce Continues to Stretch Its Capabilities Across the Customer Journey
By: Alan WebberProgram Vice President, Customer Experience, Gerry MurrayResearch Director, Marketing and Sales Technology, Scott LundstromGroup Vice President and General Manager of IDC Software Research, Shari LavaResearch Director, SMB, Jordan JewellResearch Manager, Digital Commerce and Enterprise Applications, Wayne KurtzmanResearch Director, Social and Collaboration, Leslie HandVice President, IDC Retail Insights, Paul EdwardsDirector, Software Channels Research, Gerry BrownResearch Director, European Software Group, Aly PinderProgram Director, Service Innovation & Connected Products
This IDC Perspective summarizes key takeaways from Salesforce's Dreamforce 2019 for technology buyers, including discussion around new product releases and future product road maps.
"Salesforce has invested heavily in some key acquisitions and technologies to be able to continue to develop one of the prominent customer experience management platforms," said Alan Webber, program vice president, IDC's Customer Experience research practices. "At Dreamforce 2019, Salesforce further demonstrated its commitment to its strategy to build out the customer experience management platform with numerous product announcements and customer references. Organizations looking to improve the experience they provide to their customers should review and consider these announcements coming out of Dreamforce in their decision making."
Artificial Intelligence Software Platforms , Customer Experience Management Strategies , Digital Commerce , European Customer Experience Management Strategies , IDC Health Insights: Worldwide Provider IT Transformation Strategies , IDC Manufacturing Insights: Worldwide Service Innovation and Connected Products Strategies , Marketing and Sales Solutions , Small and Medium Business Markets , Social, Communities, and Collaboration , Software Channels and Ecosystems
Analytic applications, Cognitive/artificial intelligence, Customer relationship management applications, Marketing automation, Order management, Public cloud services, Small and medium-sized business, Technology buyer, eCommerce