TECH BUYER Dec 2021 - IDC Perspective - Doc # US45735720

Data Marketplace Services, 2021


Lynne Schneider

This IDC Perspective provides an overview of data marketplace services. It explains the advantages of data marketplaces in general and the different services that marketplaces offer to reduce friction and increase the number of DaaS transactions. It explains the advantages for both buyers and sellers of data and some of the features that different data marketplaces provide. It also provides examples of future direction for data marketplace services.

"There are thousands of potential sources for external data and large numbers of people searching for data as a service to extend their enterprise's analysis, gather data to combine with their own goods or services, and support higher-quality decision making. Data marketplaces serve a valuable role in simplifying the data set discovery process, bringing parties together, and providing value-added services that reduce friction in the DaaS market," said Lynne Schneider, research director, Data as a Service. "Data marketplaces are a vital bridge, allowing data vendors to increase the visibility of their services, highlight use cases, and drive lower-friction integration for their buyers. The emergence and growth of data marketplace services has benefited both buyers and sellers alike."



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