Abstract

This IDC study provides an assessment of the principal B2C digital commerce platforms and discusses what criteria are most important for companies to consider when selecting a system.

"Selecting the right cloud B2C digital commerce platform can be extremely hard; there isn't a one-size-fits-all vendor, and the market is evolving extremely fast," says Jordan Jewell, research manager of IDC's Digital Commerce program. "With each passing year, digital commerce makes up a bigger share of all transactions and technology buyers need to envision what they want their commerce operations to look like in five plus years and design the digital commerce platform backward from there. The right B2C digital commerce software vendor must provide you with a competitive advantage in areas including business agility, customizability, experience management (content), and technology agility while also supporting sales across geographies and industries. The platform must also be architected to support substantial commerce business model changes in the years to come."

Coverage