target audience: TECH BUYER Publication date: Dec 2020 - Document type: IDC MarketScape - Doc Document number: # US45741620
IDC MarketScape: Worldwide Headless Digital Commerce Applications 2020-2021 Vendor Assessment
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Abstract
This IDC study provides an assessment of the primary headless digital commerce application vendors. The study also discusses what criteria are most important for companies to consider when selecting a system.
"The proliferation of channels and devices where commerce happens, as well as customers' heightened expectations for frictionless experiences on these channels, has driven substantial interest in headless digital commerce in the past couple of years. As a result, the headless digital commerce applications market has seen rapid growth," says Jordan Jewell, research manager of IDC's Digital Commerce program. "But there is also a lot of misinformation and confusion about what headless — or API first — digital commerce is and which merchants it is a good fit for. The top headless digital commerce vendors must provide merchants with full API support, a wide array of developer tools, and have a large partner ecosystem devoted to headless digital commerce in order to enable great commerce experiences while nailing the fundamentals for an ecommerce store."