This IDC Market Perspective discusses customer relation management (CRM) as one of the key topics for midstream companies in oil and gas. Midstream companies have become much more customer centric than in the past. Addressing the entire value chain is an absolute must to realize the value of the assets.
"The customer experience is now more important than ever in midstream and both midstream infrastructure owners and vendors should be aware that many traditional B2C philosophies and processes would prove valuable." — Andrew Meyers, research director, IDC's Worldwide Oil and Gas IT Strategies
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