TECH BUYER Jan 2020 - Tech Buyer Presentation - Doc # US45795020

Brand-Oriented Manufacturing Value Chain 2019 Investment Guide

By: Reid PaquinResearch Director

On-line Presentation


This IDC Tech Buyer Presentation provides IT budget benchmark data and priorities for the brand-oriented value chain (BOVC) — those manufacturers that invest significantly in protecting and promoting their brands, specifically the consumer products (CP) industry.

This presentation was shared with clients in December 2019.


  • 35 slides

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