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This IDC Survey looks at smart earwear: what consumers paid for them and what they do with them. In addition, this document provides advice for tech suppliers on how to further develop their devices in an increasingly crowded market.

"Smart earwear is in its early stages and is taking off very quickly," says Ramon T. Llamas, research director for IDC's Wearables team. "These were popular items during the 2019 holiday season and became essential for many consumers during the ongoing pandemic. We expect this to continue in the coming months and quarters. The good news is that the market offers a broad selection in terms of price, feature set, brands, and models. On average, our participants spent $158 for a set of smart earwear.

"In addition, our survey participants showed 12.5 hours of usage each week, mostly with audio and video consumption," adds Llamas. "This provides an opportunity not only to highlight sound quality but to improve the experience of discovering new content and adjusting frequencies to best fit a particular music genre. Moreover, with smart earwear owners evenly splitting their time between staying stationary and staying active while using their devices, smart earwear could also prompt owners to get up and move around if they've been sedentary too long or provide workout stats if they have been exercising."


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