TECH SUPPLIER Jan 2020 - IDC Survey - Doc # US45820420

Four Fast Facts: Data-as-a-Service Buyer Profiles and Value Messaging, 2019

By: Lynne SchneiderResearch Director, Data as a Service

On-line Presentation


This IDC Survey provides a summary of a portion of IDC's 2019 Data-as-a-Service Survey. This survey was fielded in October 2019 and includes insights from 505 current and future users of data as a service. These five fast facts offer a view into buyer profiles and what factors make an offer appealing.

"Value is the key attribute that buyers seek with data as a service," said Lynne Schneider, research director, Data as a Service. "Whether those buyers are in IT or the lines of business, vendors should focus on who to target and how to target the potential buyers. This is a really dynamic space with a lot of potential for growth."


Subscriptions Covered

Data as a Service

Regions Covered

United States

Topics Covered

Cognitive/artificial intelligence

  • 15 slides

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