TECH BUYER Dec 2020 - IDC Perspective - Doc # US45839720

N Brown: Leveraging a Progressive Approach to Platform Transformation

By: Filippo BattainiHead of IDC Retail Insights, Europe, Giulio RaffaeleResearch Manager, Retail Insights, IDC Europe, Ornella UrsoSenior Research Analyst, IDC Retail Insights


This IDC Perspective analyzes how apparel, footwear, and homeware retailer N Brown Group PLC upgraded its legacy retail commerce platform by leveraging a strategic partnership with IT services and consulting firm TCS. The program, which gradually transformed the retailer's IT infrastructure through cloud, microservices, API, and DevOps integration, enabled N Brown to strengthen the shopping experience for its customers.

"The need to provide a better customer experience while streamlining operations is quintessential to retailers operating in today's challenging environment," said Filippo Battaini, head of IDC Retail Insights Europe. "This case study shows how N Brown's gradual legacy IT infrastructure upgrade can be a winning approach to digital transformation in retail."



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