TECH SUPPLIER Jan 2020 - Market Perspective - Doc # US45841620
IDC Strategic Alliances Leadership Council Highlights, December 2019
This IDC Market Perspective highlights key insights shared at the December 12, 2019, Strategic Alliances and Ecosystems Leadership Council. The council continued to focus on critical topics that would assist senior alliance leaders in creating and enhancing ongoing value.
"Strategic alliances and related ecosystems provide a company with additional alternatives and options to improve its ROI and better leverage its internal assets. Alliances can enhance the overall customer experience, gain or retain brand recognition, provide timely access to critical markets, and accelerate growth of new product or solution adoption." — Christopher Webber, research director, IDC Strategic Alliances