TECH BUYER Feb 2020 - IDC Perspective - Doc # US45897220

Communal Peer Benchmarking with SaaS Applications

By: Zachary RabelSenior Research Analyst


This IDC Perspective examines the emerging trend of software-as-a-service (SaaS) vendors offering anonymized benchmarking data to their customers as a service. This document uncovers why the SaaS model enhances benchmarking services, explains the benefits of benchmarking, and showcases the major vendors currently offering these services. This document also discusses how technology buyers can influence SaaS vendors to create benchmarking features and better prepare themselves for adoption.

"Benchmarking via SaaS enables customers to gain collective and communal power through the multiplied value of ecosystems. With adoption, SaaS buyers learn from peers and can improve their businesses based on new insights. Ultimately, peer collaboration will unlock better competitive practices and boost productivity." — Zachary Rabel, senior research analyst, Cloud, SaaS, and Industry Cloud



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