This IDC Perspective analyzes NetApp's transformation in the past 18 months. In the past 12–18 months, the NetApp executive team has driven significant change within the vendor to optimize its offerings and presentation to customers undergoing digital transformation. These changes were very evident at the NetApp Analyst Insight conference held in late October 2019. Many prospective customers that have not dealt with NetApp in the past 12–18 months may not even recognize the vendor, and the vendor's new direction meshes well with both industry trends and evolving enterprise customer needs. This document reviews those changes, offering an introduction to the "new" NetApp for prospective customers.
"Established enterprise storage vendors that want to stay in business as the industry transitions to enable digital transformation need to change their business models as well," said Eric Burgener, research vice president, Infrastructure Systems, Platforms and Technologies at IDC. "NetApp has been very open about discussing its own evolution as an enterprise vendor, and it is clear how it is changing the company and how it deals with customers to drive improvements in the overall customer experience."