TECH SUPPLIER Feb 2020 - Market Perspective - Doc # US46041520

GDPR and CCPA — The Impact of Privacy Regulations on the Advertising Industry and What to Do About It

By: Marissa Gluck, Karsten WeideProgram Vice President, Media & Entertainment


This IDC Market Perspective explores the scope of the GDPR and the CCPA, how they impact the advertising business, and how to ensure compliance today and in the future. It examines the commonalities and differences of the GDPR and the CCPA, how ambiguities in the law create additional complexity, and what potential effect they have on the advertising ecosystem. This document also examines best practices for compliance today and takes a peek at future legislation now under consideration.

"Privacy regulation such as the GDPR and the CCPA can be onerous to comply with for players in the advertising industry, but more importantly, noncompliance can have severe penalties as a consequence. Coming up with compliance systems that make it possible to easily and reliably adapt to the rules of different legislatures, not just in the United States but also around the world, will be key." — Karsten Weide, VP of Media and Entertainment at IDC



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