TECH SUPPLIER Apr 2020 - Market Perspective - Doc # US46065420

Defining Value in the Journey to Cloud: Distributor Panel on Marketplaces

By: Paul EdwardsDirector, Software Channels Research, Steve WhiteProgram Vice President, Channels and Alliances

Abstract

This IDC Market Perspective provides the voice of three of the top distributors (Arrow, Ingram Micro, and Tech Data) on their marketplaces and their importance in the channel's journey to the cloud, including how the distributors have established their marketplaces among their respective partner customers and the attributes and successes that define them.

"Marketplaces are becoming an extremely important attribute in the go-to-market strategy of vendors and partners, and distributors are important players in this trend." — Paul Edwards, director, Software Channels and Ecosystems


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