This IDC study examines the imminent foldable device opportunity. It draws upon recent U.S. consumer survey insights to reveal what the early market for foldables looks like as well as what value future owners of foldables expect to derive from their new gadgets.
As the foldable era draws nigh, is it more gamechanger or hype machine? Broad interest is about room temperature, but specific hot zones are very pronounced. Gamers, content creators, and younger users show positive interest in aggregate. Forward-thinking enterprises will likely be assessing ways these devices can help boost employee utility or productivity. Cost will remain a hurdle for most in the immediacy, but there are strong segments of the market in the long run for foldables of all sizes.
"Foldables already represent a significant leap in innovation," states Linn Huang, IDC research vice president of Devices and Displays. "But there is still a long road ahead to mass-market adoption. Hardware bugs must be ironed out while a meaningfully differentiated and fresh computing experience is a requisite for this category to move from interesting sliver to full slice of pie."