TECH BUYER Mar 2020 - IDC Perspective - Doc # US46108619
Marketing Expands the Business Development Role
This IDC Perspective provides a description of the business development rep (BDR) role, outlines considerations for the reporting structure, and shares tips from BDR managers on making the role successful. More than half of tech companies deploy business development reps in marketing where they now comprise nearly 5% of total marketing staff. In companies with complex products, the role is an important bridge between the highly digital early customer engagement managed by marketing and the sales team.
"Human interaction will always be vital to a B2B company's ability to move a customer through the funnel, despite advancements in digital technology," said Warren Lane, research analyst, CMO Advisory Services. "Business development reps are becoming an essential part of the tech marketing organization."
List of Tables
List of Figures
When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.