TECH SUPPLIER Mar 2020 - IDC Survey - Doc # US46115620
IDC's 2020 U.S. Consumer PCD Survey: Creator Attitudes and Purchase Behavior Toward PCs
This IDC Survey examines results from IDC's 2020 U.S. Consumer PCD Survey. Content creation continues to grow as a profession and as a hobby in large part due to the ubiquity of mobile social platforms and photo/video sharing apps. As these casual posters age, we expect them to grow into more serious content producers. This could have a long-term positive impact on the PC market, given content creators are already showing a higher certainty for replacement purchase, keep to shorter refresh rates, and are significantly more interested in emerging device form factors than the average Joe.