This IDC PeerScape explores the success of two organizations that are creating ongoing competitive advantage through the use of advanced data platforms and systematic, strategic exploitation of data. This document describes these companies' best practices related to four management themes:
- Promote leadership teams to exploit data as a competitive advantage
- Define and capture superior high-value data
- Build modern data analytics platforms to achieve competitive differentiation
- Learn how to monetize data and/or generate business impact with data
"Data can generate significant competitive advantage when IT and the business pair up to design innovative business services through advanced data analytics and enterprise intelligence," says Robert Multhaup, adjunct analyst, IDC's IT Executive Programs (IEP).