TECH SUPPLIER Mar 2020 - IDC Survey Spotlight - Doc # US46135319

U.S. Tablet Market Trends: Kid-Friendly Tablets

By: Neha MahajanSenior Research Analyst


This IDC Survey Spotlight examines buyers' attitude toward kid-friendly tablets. Market for devices targeted toward children (under 11 years for the purpose of this study) has found growing acceptance among parents looking for kid-friendly tablets. Kid-friendly designs, affordable price point, ease of use, and options such as parental controls make it a compelling choice for buyers of this segment. This Survey Spotlight attempts to cover the current ownership rate of personal use kid-friendly tablets and likelihood of existing owners getting another one of these devices in the future.


Subscriptions Covered

Personal Computers

Regions Covered

United States

Topics Covered

Detachable tablet, Slate tablet

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