This IDC Market Glance provides a glimpse of the current makeup of the customer intelligence and analytics landscape, including the segments and structure of the market. Customer intelligence and analytics is a part of the overall customer experience (CX) market, with a primary focus on analytic applications and tools which use advanced analytics and artificial intelligence for insights from customer data to deliver highly personalized interactions with customers. When interactions meet or exceed expectations, customers recognize that brands have empathy, which results in higher levels of customer trust and loyalty.
Teradata Corporation, The MathWorks Inc., Confluent, Inc., Nuance Communications, Inc., TIBCO Software Inc., Aspect Software Inc., Optimove, Google LLC, Elastic Path Software Inc., NetBase Solutions, Inc., HubSpot Inc., Nielsen Holdings PLC, LogMeIn, Inc., Talkwalker Inc., Integral Ad Science Inc., Marketing Evolution Inc., Genesys Telecommunications Laboratories, Inc., SurveyMonkey Inc., Shopify Inc., Microsoft Corporation, Synthesio, Inc., Oracle Corporation, Sprinklr Inc., SAS Institute Inc., Informatica Corporation, Interactions LLC, ServiceNow, Inc., ARM Limited, Cision AB, Amazon Web Services Inc., Clarabridge Inc., Qualtrics, LLC, Cisco Systems, Inc., Helpshift, Inc., Kibo Software Inc., Marketo, Inc., eGain Communications Corp., Khoros, LLC, SAP SE, Salesforce.com, Inc., Tealium Inc., Webtrends Inc., HCL Technologies Limited, Anaplan, Inc., InsightSquared, SalesChoice Inc., Avaya Inc., Zoho Corporation Pvt. Ltd., Alchemer LLC, Talkdesk Inc., Acoustic L.P., Zendesk Inc., Neustar Inc., Magento Inc., Brandwatch LLC, Medallia Inc., Alteryx, Inc., Adobe Systems Inc., Qlik Technologies Inc., Palantir AS, Clari Inc., IBM, Tableau Software, Inc., Exponea s.r.o., NICE Ltd., VTEX, DataRobot, Inc., H2O.ai, Inc., Sprout Social, Inc., Amperity, Inc, Episerver Group AB, Verint Systems Inc.