This IDC study identifies and quantifies the SMB managed Wi-Fi services market opportunity in the United States, including an assessment of the drivers and inhibitors influencing the deployment, marketing, and pricing of these services and the adoption of managed Wi-Fi services across the small and medium-sized business segments. The study also presents forecast projections for the revenue opportunity for managed Wi-Fi services.
"Managed Wi-Fi services offer additional revenue opportunities for telecom operators as they address the needs of customers across a variety of industries. MSOs and telcos have an opportunity to provide Wi-Fi services as an additional element in the bundle, helping their customers deliver a better experience to shoppers, hotel guests, and attendees at large-scale events, "says Jason Blackwell, research director, SMB Telecom and Broadband Services at IDC. "Customers are expressing a preference for locations with guest Wi-Fi, and those locations that offer a robust experience will benefit from the investment in the service."
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