This IDC Market Presentation provides an annotated version of Jordan's Directions presentation on sustainable digital commerce, titled "Sustainable Digital Commerce: Preparing for an Era of Smarter Business." This annotated version provides additional context about data points shown in the slides and guidance for how to interpret sustainable digital commerce.
The description from the IDC Directions session reads: "Digital commerce, the buying and selling of products and services online, has taken every industry by storm, demanding both B2B and B2C sellers provide vast catalogs, excellent user experiences, and expedited shipping. These forces have skewed in favor of quantity over quality, short-term profits over long-term success, and marketing impact over environmental impact. The tide is already changing though, and customers are beginning to favor smarter and more sustainable commerce practices that are built for the long haul. This session looks at how the digital commerce status quo is shifting toward long-term sustainable transactions, the enormous opportunity that it creates for early adopters, and how your organization fits into the new equation."