TECH SUPPLIER Mar 2020 - IDC Survey Spotlight - Doc # US46160720

Do Users of Free Data Actually Buy Anything?

By: Lynne SchneiderResearch Director, Data as a Service


This IDC Survey Spotlight provides analysis of the results of IDC's survey of 505 buyers and likely buyers of data as a service (DaaS). The survey was fielded in 2019.

"IDC's survey data shows that 30% of respondents were very likely to source from free/government sources of DaaS. This IDC Survey Spotlight highlights that these respondents are looking for value in sourcing external data, and it does not necessarily need to be free," according to Lynne Schneider, research director of IDC's Data as a Service area. "In fact, this group makes considerable investments in external data sources and should not be ignored by DaaS vendors."


Subscriptions Covered

Data as a Service

Regions Covered

United States

Topics Covered

Cognitive/artificial intelligence

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