TECH SUPPLIER Apr 2020 - Vendor Profile - Doc # US46164520

SurveyGizmo Extends Its Customer Experience Intelligence Reach

By: Alan WebberProgram Vice President, Customer Experience, David WallaceResearch Director, Customer Intelligence and Analytics

Abstract

This IDC Vendor Profile examines the products and strategy of SurveyGizmo, a privately held customer intelligence platform company based in Boulder, Colorado. SurveyGizmo provides a tailorable set of digital survey and customer data gathering tools to collect direct customer information, product data, and employee data along with other tools to analyze and operationalize through R&D, product improvement, and business process changes that same data. SurveyGizmo can accomplish this through a customizable survey-based tool that can be used broadly across the organization combined with a user interface that improves the survey taking experience for the survey respondent. This IDC Vendor Profile reviews how SurveyGizmo's platform addresses some of the pain points brands face in gathering, analyzing, and operationalizing customer engagement data.


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