TECH BUYER Jun 2020 - IDC Perspective - Doc # US46168220

How a Pandemic Forces Hospitality and Travel's Hand on Digital Transformation

By: Dorothy CreamerSenior Research Analyst, Hospitality and Travel Digital Transformation Strategies


This IDC Perspective examines how this pandemic is forcing an evolution for hotels, restaurants, and travel providers to coexist with COVID-19. The mandated changes and consumer concerns that emerged as a result of COVID-19 will alter operations in the near and long term for hospitality and travel providers. Businesses must take strategic steps to evolve during this pandemic-fueled revolution, necessitating that technology investment and digital transformation road maps must be fast-tracked. Hospitality leaders are facing harsh realities. Business cannot be "as usual" and the tried-and-true tricks of the trade will not yield results during and post-outbreak. IT investment and strategies will help companies weather this disruptive shift and pivot to new service and operations models where necessary.

"As consumer demand for travel and hospitality returns, expectations will be very different," says Dorothy Creamer, senior research analyst, Hospitality and Travel Digital Transformation Strategies. "Rather than leveraging technology with the mindset of where revenue used to be, brands need to leverage technology for where the growth and opportunity are today in a COVID-19 reality. Businesses armed with appropriate digital solutions to remove risk for guests and staff will be better positioned to run a profitable business while wooing back guests and employees."



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