This IDC Survey Spotlight cites data from our 2019 SMB Survey and shows the top 5 business priorities in small businesses (SBs), defined as a fewer than 100 employees. It further demonstrates how those priorities shift as a business grow. According to Shari Lava, research director, Small and Medium-Sized Business at IDC, "Our research shows that initially cash flow, revenue growth, and cost reduction are top priorities for the smallest of businesses. But as organizations grow and become more complex, productivity becomes a much more critical priority. Technology solutions aimed at these buyer sizes need to understand that."