This IDC Market Glance provides a glance at social media and messaging applications, currently the "go-to channel" for digital-first people. Now nearly ubiquitous in North America, social media technologies are fast becoming what the telephone was in the 1990s — only with an audience. Just like the phone, the longer it rings unanswered, the worse the customer experience becomes, even for B2B companies. This research examines social platforms, management platforms, engagement platforms, and newer technological additions to the conversation stack. These are all used to build trust and a positive digital customer experience to engage, grow, and maintain prospects, clients, and partners.
Instagram Inc., Influitive Corp, Viber Media Inc., DIGIMIND S.A., Hootsuite Media Inc., Nuance Communications, Inc., Aurea Software, Inc., Google LLC, Elastic Path Software Inc., Dynamic Signal Inc., Apple Inc., IZEA. Inc., Apifia Inc., Socialbakers s.r.o., Conversocial, Inc., HubSpot Inc., Trustpilot, Inc., Pixlee Inc., Talkwalker Inc., Traackr, Inc., ServiceMax, Inc., Shopify Inc., Microsoft Corporation, Synthesio, Inc., Oracle Corporation, Sprinklr Inc., Upfluence Inc., EveryoneSocial, PostBeyond Inc., IGLOO Inc., Twitch Interactive Inc., Nimble, Inc., Msg.ai, GaggleAMP Inc., WhatsApp Inc., Facebook, Inc., Tencent Holdings Limited, Inbenta Technologies Inc., Cision Ltd., Clarabridge Inc., Qualtrics, LLC, Percolate, JABBER LLC, HYPR Corp., Bazaarvoice, Inc., Higher Logic, Brightcove, Inc., Vimeo Inc., Telegram Messenger LLP, KIK CORP, Khoros, LLC, SAP SE, Skype Inc., Reddit, Inc., Salesforce.com, Inc., Slack Technologies, Inc., Artificial Solutions International AB, HCL Technologies Limited, The Rocket Science Group, LLC, YAMMER, INC., BUFFER INC., Amazon.com Inc., Twitter, Inc., Snap Inc., Discord Inc, PayPal, Inc., Zoho Corporation Pvt. Ltd., Meltwater Group, YouTube Inc., Zendesk Inc., AspireIQ, Inc., Falcon.io ApS, Adobe Systems Inc., Pinterest, Inc., Aspire Technologies Inc., Brandwatch, NUVI LLC, IBM, TikTok Pte. Ltd., NetBase Quid, Beijing Weibu Online Technology Co. Ltd., STORIFY, INC., Wowza Media Systems, Inc., Square, Inc., Ecwid, Inc., Mention Solutions SAS, Sprout Social, Inc., Pandorabots Inc., Dropbox Inc., Constant Contact, Inc., Verint Systems Inc.