This IDC Market Glance provides a glance at social media and messaging applications, currently the "go-to channel" for digital-first people. Now nearly ubiquitous in North America, social media technologies are fast becoming what the telephone was in the 1990s — only with an audience. Just like the phone, the longer it rings unanswered, the worse the customer experience becomes, even for B2B companies. This research examines social platforms, management platforms, engagement platforms, and newer technological additions to the conversation stack. These are all used to build trust and a positive digital customer experience to engage, grow, and maintain prospects, clients, and partners.
Instagram Inc., Influitive Corp, Viber Media Inc., DIGIMIND S.A., Hootsuite Media Inc., Nuance Communications, Inc., Aurea Software, Inc., Google LLC, Dynamic Signal Inc., Apple Inc., IZEA. Inc., Apifia Inc., NetBase Solutions, Inc., Socialbakers s.r.o., Conversocial, Inc., HubSpot Inc., Trustpilot, Inc., Pixlee Inc., Talkwalker Inc., Traackr, Inc., ServiceMax, Inc., Shopify Inc., Microsoft Corporation, Synthesio, Inc., Oracle Corporation, Sprinklr Inc., Upfluence Inc., EveryoneSocial, PostBeyond Inc., IGLOO Inc., Twitch Interactive Inc., Nimble, Inc., Artificial Solutions International AB, Msg.ai, GaggleAMP Inc., WhatsApp Inc., Facebook, Inc., Tencent Holdings Limited, Cision AB, Inbenta Technologies Inc., Clarabridge Inc., Qualtrics, LLC, Percolate, JABBER LLC, HYPR Corp., Bazaarvoice, Inc., Higher Logic, Brightcove, Inc., Vimeo Inc., Telegram Messenger LLP, KIK CORP, Khoros, LLC, SAP SE, Skype Inc., Reddit, Inc., Salesforce.com, Inc., Slack Technologies, Inc., HCL Technologies Limited, The Rocket Science Group, LLC, YAMMER, INC., BUFFER INC., Amazon.com Inc., Twitter, Inc., BrandWatch Technologies, Inc., Snap Inc., Discord Inc, PayPal, Inc., Zoho Corporation Pvt. Ltd., Meltwater Group, YouTube Inc., Zendesk Inc., Elastic Path Software Inc., AspireIQ, Inc., Falcon.io ApS, Adobe Systems Inc., Pinterest, Inc., Aspire Technologies Inc., NUVI LLC, IBM, TikTok Pte. Ltd., Beijing Weibu Online Technology Co. Ltd., STORIFY, INC., Wowza Media Systems, Inc., Square, Inc., Ecwid, Inc., Mention Solutions SAS, Sprout Social, Inc., Pandorabots Inc., Dropbox Inc., Constant Contact, Inc., Verint Systems Inc.