This IDC Perspective focuses on creating trust outcomes. Trust is an up-leveling of the security conversation to include attributes such as risk, compliance, privacy, and even business ethics. These elements transform the conversation from what "must" a company do to prevent negative outcomes to what "should" a company do. Thus traditional approaches to security, risk, compliance, and privacy are facing challenges in both scope and scale. Although there are five elements of trust, we do not approach each pillar individually; the elements of trust have layers of implementation. Much like the hierarchy that Maslow proposed for human needs, trust is implemented in a layered approach.

Since the future trust environment introduces new elements that go beyond the traditional ideas of security, risk, and compliance, IDC proposes three new outcomes: trusted-enabled commerce, trusted ecosystem, and trusted governance.

Trust is not implemented because of a higher moral center, preventing harm or out of a greater purpose, but trust is about maximizing return, creating a differentiated impact on revenue, expenses, and shareholder value. Every initiative has an opportunity cost. Thus investments in trust must be examined through the same monocle of all investments, return on investment (ROI). As we therefore implement trust, we focus on trust outcomes," Frank Dickson, program vice president, Security and Trust at IDC.



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