This IDC Tech Buyer Presentation explores the strategies and tactics for using social media data to enhance situational awareness regarding the COVID-19 outbreak. It will provide guidance and review the data sources, tools, potential analysis, and planning stages of building a quick solution that can add near-term value for decision makers.
Governments worldwide are working on getting a handle on the emerging COVID-19 epidemic, a necessary first part of this process in gaining a better understanding of the current situation. Social media represents a unique way to enhance current reporting by better understanding what people are seeing or talking about in real time. Hashtag trends, sentiment analysis, image recognition, and the ability to use location data to determine outbreak hotspots can supplement official data channels that public health officials may already be collecting. By having access to detailed insights in real time, critical decisions can be made to better allocate resources, send response teams, or make new policies and procedures. Aligning stakeholders and resources, determining a plan to prototype and deploy solutions, and iterating as new information becomes available will aid in the effort to save lives and mitigate the current crisis.
"COVID-19 is rapidly evolving, putting pressure on government agencies to quickly understand the emerging conditions on the ground. Using all the data sources and techniques one has at their disposal, including social media data, can provide an added level of situational awareness," states Curt Savoie, program director, IDC Global Smart Cities Strategies.