TECH SUPPLIER Apr 2020 - Market Share - Doc # US46187520

Worldwide Smart Speaker Market Shares, 2019: Amazon and Google Maintain Lead; Alibaba and Baidu Gain Momentum

By: Adam WrightSenior Research Analyst, Internet of Things: Consumer

Abstract

This IDC study discusses the worldwide smart speaker market shares for 2019.

"With rapidly rising consumer awareness coupled with the introduction of a multitude of new speakers and services, 2019 saw the worldwide smart speaker market grow by almost 50% year over year," says Adam Wright, senior research analyst for IDC's Smart Home research program. "Some big players like Amazon and Baidu are driving volumes via heavily discounted prices, and others like Google are finding success in growing their base via strategic bundling and partnerships. As we look ahead, smart speakers will continue to cement their place as the cornerstone of the smart home by dramatically enhancing the accessibility and use of smart home devices while becoming a central platform through which consumers access their digital content and services."


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