TECH BUYER Apr 2020 - IDC Perspective - Doc # US46208420

Retail Demand Forecasting in the COVID-19 Pandemic

By: Jon DukeResearch Vice President, Retail Insights


This IDC Perspective, while demand forecasting at its core is a planning activity, offers guidance on ways that retailers can leverage technology to both prepare for and react to challenges in light of COVID-19 and highlight the important role of retail demand forecasting during the pandemic.

"At some point during the coronavirus crisis, planning gives way to reacting and executing in the moment for retailers in essential services segments like grocery and drug," states Jon Duke, vice president of Research, IDC Retail Insights. "Demand forecasting can play an important role in both the planning and the reaction stages of the crisis response for retailers."



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