Abstract

This IDC study provides an overview of IDC's Worldwide Wallet, which is a quantitative research program that analyzes the technology budgets and spending of the world's largest companies. The Worldwide Wallet covers approximately 50,000 business entities.

"In today's hypercompetitive, budget-compressed environment, technology companies need guidance around where they should be focusing their sales and marketing efforts for the greatest potential ROI," said David Lantsman, research manager, IDC's Customer Insights and Analysis group. "IDC's Worldwide Wallet research is critical to gathering tactical data that enables more effective sales operations and marketing analytics, leading to greater lead generation and ultimately improved sales."


Coverage

Subscriptions Covered

Executive Information , Worldwide IT Wallet


Regions Covered

Worldwide


Topics Covered

Global IT and economic markets


Content


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