TECH SUPPLIER Apr 2020 - IDC Survey Spotlight - Doc # US46220420
Position Your Noninformation Services Business for Success in the Data-as-a-Service Market
This IDC Survey Spotlight provides analysis of the results of IDC's survey of 505 buyers and likely buyers of data as a service (DaaS). The survey was fielded in 2019.
"A sizable portion of the DaaS buyers in our study are very likely to buy data sets from noninformation services businesses. To appeal to them, it is important to understand why they buy and how they do their sourcing," according to Lynne Schneider, research director of IDC's Data as a Service area. "If you want to create a DaaS offering at your company or in any industry, the opportunity is out there."